Mommy Lounge launches in New York City for Mother's Day 2008, giving away the most coveted baby products on the market to new mothers.

Mommy Lounge, brainchild of Marina Echavarria of Realm Media, was the first in-hospital gifting suite held for new mothers to help celebrate the 100 year anniversary of Mother's Day. For the kick-off event, Moms at Roosevelt Hospital, a leading maternity hospital in New York City, enjoyed star treatment to usher in a Mother's Day like no other. Not only were they able to welcome new babies into their arms, they were also invited to escape the mundane aesthetics of their hospital room to enter a lavish red carpet suite where they were showered with gift bags worth over $500 each. The products showcased in the dream nursery were raffled off to a handful of lucky winners. Ladies -you better look to get pregnant in August if you want a shot at next year's loot.
Participating sponsors included Plain Mary, Oeuf, Babytalk, Giggle, Monte Designs and Birth'a Bag.